Value Assessment of Global Car Brands: Toyota Still Takes The Lead
Brand strategy and consultancy design firm Interbrand recently released quot; The Best Global Brands Report In 2011quot;, pointing out that although the Toyota production and sales have declined, its brand value is still second to none in vehicle enterprises.
Interbrand, evaluated the brand value of the enterprise from three aspects: First, the brand’s financial performance services; second, the role it plays in brand purchase decision-making; the third is to maintain the brand’s profitability. Toyota takes up the eleventh in the overall report and champion in the automotive industry. The top 100 brands in various industries, car enterprises account for 12 seats.
The 12 car companies (including motorcycles) are valued at the following grades: Toyota 27. 7billion US dollars, BMW 24. 6 billion US dollars, Ford 7. 5 billion US dollars, Porsche 4. 6 billion US dollars,dresses wiki Honda 19. 4 billion US dollars, Audi 6. 2 billion US dollars, Volkswagen 8. 9 billion US dollars, Ferrari 3. 6 billion US dollars, Hyundai Motor 6 billion US dollars, Mercedes-Benz 27. 4 billion US dollars, Nissan 3. 8 billion US dollars, motorcycle manufacturer Harley-Davidson 3. 5 billion US dollars.
Toyotarsquo;s value this year is absolutely lower than that of 2007($ 32. 07 billion) and 2008($ 34. 05 billion), but compared with the value in 2010$ 26. 192 billion, it has risen a little. Consultants of Interbrandrsquo;s brand assessment says Toyota has demonstrated strong resilience raising brand value by 6%. The report also points out, ldquo;Although Toyota also faces internal crisis (2010 quality control) and external crises (Japanese super earthquake), it has made effort to improve its management structure and the world’s leading automotive environmental protection through additional investments from the two aspects of safety and quality. rdquo;
In addition, a Japanese Nissan car company ranks 90th of the top 100. It is its first time to return to the list of ldquo;The Best Global Brands Report In 2011rdquo; since 2007. After Japan’s disastrous earthquake in March this year, Nissan tried his best to adjust the inventory speed to a fast degree, in order to manifest good flexibility and enhance its brand value in face of national and commercial difficulties.breitling bentley replica swiss
From Love Healthy Lifestyle, post Value Assessment of Global Car Brands: Toyota Still Takes The Lead
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